Look established
Give the quality of the business a visual equivalent.
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Brand identity
Branding for businesses that have outgrown how they look.
A clear identity that makes the business recognisable and consistent across digital and physical applications.
Sometimes the business moves on before the identity does.
The work gets better. The business grows. Services change. The customers change.
But the logo, website, vehicles and printed material still belong to an earlier version of the company.
That is when everything starts to feel disconnected.
When the identity is right, everything becomes easier to connect.
A strong identity should give the business a clearer presence now and make future decisions easier later.
Become recognisable
Create consistency people begin to associate with you.
Communicate clearly
Give websites, signs, vehicles and print one direction.
Grow without starting again
Give future design work a system to work from.
Real project
Queens Park
Property Co.
Queens Park needed to feel established and distinctive without falling into familiar property branding.
Rather than starting with houses, keys or roof shapes, the identity was developed from something that genuinely belonged to Queen's Park itself.
The resulting system was then carried into colour, typography, digital direction and physical applications.
View the complete project →
What a branding project can include.
The scope changes from business to business, but these are the building blocks we use to create something that works beyond the logo itself.
Direction
Understanding the business, audience, positioning and what the identity needs to communicate.
Identity
Logo design, colour, typography and the core visual language.
Brand system
Supporting graphics, layouts, icons and rules that make the identity usable.
Applications
Testing and developing the brand across the places it will actually appear.
Guidelines
A practical reference for keeping future work consistent.
We start with the business.
Before colour, typography or logo routes, we work out what the identity actually has to do.
Understand
What the business is, where it is going and what already has value.
Shape
Establish the visual direction before individual pieces are designed.
Create
Develop the identity and the system around it.
Apply
Test it where customers will actually experience it.
One identity. Everywhere it appears.
A customer should not encounter one version of the business online, another on the van and another when they arrive at the premises. The identity should travel.
The brand does not have to stop at the artwork.
Premium Creative develops the identity and digital direction. Through Premium Signs, the same thinking can continue into signage, vehicles and print.
That means fewer handovers and less chance of the identity changing every time somebody else touches it.
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Nearly 30 years of making businesses visible.
The wider Premium business has been designing, producing and delivering real work for businesses for decades. That experience sits behind the creative work too.
Branding projects
from £1,500.
Some businesses need a new identity from the ground up. Others already have something worth keeping and need help making it clearer, stronger and more consistent.
You do not need to know exactly what you need before contacting us.
Tell us what you have now and what is not working. We can work out the appropriate scope from there.
Think your business has outgrown its branding?
Tell us what you have now, what feels wrong and where the identity needs to work. We can take it from there.