Portfolio concept / E-commerce
Elgin & Moss
An ingredient-led skincare shop from Edinburgh built around routine, restraint and repeat purchase.
2026
The situation
The imagined brand needed to feel desirable without relying on inflated promises or leaving customers to decode a wall of active ingredients.
Products are grouped by routine and need, with calm comparisons, transparent guidance and subscription choices introduced only when useful.
What we delivered
- Brand world
- E-commerce design
- Routine builder
- Product education
- Subscriptions
- Lifecycle email plan
The result
A commercial concept showing how better information can build desire and trust at the same time.
Concept project created by Premium Creative for a fictional UK business. It is shown as a demonstration of our design and development capability, not as commissioned client work.
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