Website & positioning / Websites

Meridian Consulting

A positioning-led website for a London management consultancy specialising in operational and commercial transitions for established businesses.

2026

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The situation

Meridian had credibility with existing clients but a website that looked like every other consultancy, making it hard to stand out at the point of new business conversations.

A website built around Meridian's actual way of working, with clear articulation of their diagnostic approach, sector experience and the difference between advice and execution.

What we delivered

Positioning workshop
Website architecture
Copy and messaging
Service structure
Case study framework
Lead enquiry system

The result

A website that gives prospective clients a clear reason to start a conversation rather than another firm to compare.

Beyond launch

The website is the start, not the handover.

The next phase can turn new engagements into stronger case studies, sharpen sector positioning, build thought-leadership content and improve lead qualification so the website supports business development rather than simply describing the consultancy.

Manage the websiteImprove the customer journeySupport marketing and visibilityKeep building around growth

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