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Brand & website / Brand identity
Harbourne & Partners
An editorial identity and website for a London hospitality and travel PR practice representing independent hotels, restaurants and travel brands.
2026
The situation
Harbourne's network of independent hospitality clients needed a PR practice that understood the nuance of positioning premium independent venues, rather than applying a generic hotel formula.
An editorial identity and website that communicates the selective nature of the practice, the calibre of its existing client relationships and its specific focus on hospitality and travel.
What we delivered
- Brand strategy
- Editorial identity
- Client portfolio showcase
- Press and media approach
- Enquiry and brief process
- Digital presence
The result
A positioning that attracts the right kind of hospitality client rather than competing on price with generalist agencies.
Beyond launch
The website is the start, not the handover.
Beyond launch, the digital presence can develop through new client work, media wins, sector insight, campaign landing pages and selective business-development content that keeps the practice visible to the hospitality brands it most wants to represent.
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