Portfolio concept / E-commerce
Field & Fen
A seasonal online shop for a Norfolk farm store, kitchen and small group of local producers.
2026
The situation
The range changed constantly and the story mattered, but the buying experience still needed to be quick enough for weekly customers.
Produce, pantry goods and collection slots are organised around the rhythm of the week, with grower stories available without interrupting checkout.
What we delivered
- Commerce strategy
- Shop design
- Collection slots
- Producer stories
- Seasonal content
- Email capture
The result
A friendly, credible shop that feels local and specific while remaining easy to operate and buy from.
Concept project created by Premium Creative for a fictional UK business. It is shown as a demonstration of our design and development capability, not as commissioned client work.
Next case study
Portfolio conceptKepler Legal→