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Find the problems before paying to promote them

Business Friction Review

A human review of how customers find, understand, judge and contact your business across its most important public touchpoints.

The review is designed for established businesses that are already doing good work but suspect their website, Google presence or wider presentation is losing trust or making contact harder than it should be.

What we examine

We review the mobile and desktop website, offer clarity, contact routes, trust signals, Google appearance, reviews, key competitors and the consistency between signs, vehicles, printed material and digital presentation.

What you receive

You receive a prioritised report, annotated evidence, a recorded walkthrough and a review call. Findings are separated into urgent faults, missed opportunities, longer term improvements and things that should be left alone.

What it does not pretend to do

The review does not invent revenue figures, claim certainty from a PageSpeed score or prescribe a complete rebrand where a smaller correction would work.

Starting point

Pilot reviews begin at £495. The scope and fee are confirmed before work starts.

Questions before starting

Can this be done without rebuilding the whole website?

Often, yes. The purpose is to identify the smallest useful intervention before recommending a larger rebuild.

Do you guarantee a particular number of enquiries?

No. We improve the conditions that help qualified customers understand, trust and contact the business. Honest work cannot guarantee demand or search position.

Can you implement the recommendations?

Yes. Fix Sprints cover defined website, messaging and customer journey improvements after the review.