Where we usually find friction
- Organise capabilities around buyer needs
- Make technical credibility visible
- Improve sector and application pages
- Create useful proof and enquiry routes
How the work starts
We begin with the website, Google appearance, customer questions and the public evidence already available. The result is a practical order of work rather than a generic marketing plan.
What happens next
The Business Friction Review can lead into a focused implementation sprint when the evidence supports it. Ongoing support is available after the important work is complete.